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| Version | User | Scope of changes |
|---|---|---|
| Jan 21 2009, 10:30 AM EST (current) | stomperformula5a | 202 words added, 1 photo added |
| Jan 21 2009, 10:27 AM EST | stomperformula5a |
Changes
Key: Additions Deletions
Stomper Formula 5
Stompernet Formula5 Case studies:
The prices increase didn’t show a decrease in the sold volume. The present price tag is $3600. People pay it without hesitation because they have a great return over the investment. They only needed to work on showing the value better to get there from the previous price of $3000. In information products, you can put the price tag that you want because there is nothing to compare them to.
One client that sells business to business products that the chances of making a sale are:
It is way easier to sale to existing customers than to new customers. Divide the effort you use to attract new customers in half and use that time and resources to market new products to existing customers.
There are some concepts you need to get familiar with:
Cost of customer acquisition: how much you pay to bring a new customer.
Average transaction size: how big is the average transaction for each customer.
Frequency of purchase: how often your customers purchase from you.
Life of the customer: how long they keep buying from you.
Lifetime customer profit: how much profit the customer gives you during the lifetime as a customer.
Stompernet Formula5 Case studies:
The prices increase didn’t show a decrease in the sold volume. The present price tag is $3600. People pay it without hesitation because they have a great return over the investment. They only needed to work on showing the value better to get there from the previous price of $3000. In information products, you can put the price tag that you want because there is nothing to compare them to.
One client that sells business to business products that the chances of making a sale are:
It is way easier to sale to existing customers than to new customers. Divide the effort you use to attract new customers in half and use that time and resources to market new products to existing customers.
There are some concepts you need to get familiar with:
Cost of customer acquisition: how much you pay to bring a new customer.
Average transaction size: how big is the average transaction for each customer.
Frequency of purchase: how often your customers purchase from you.
Life of the customer: how long they keep buying from you.
Lifetime customer profit: how much profit the customer gives you during the lifetime as a customer.
